Use this section to link to other relevant documents, such as other PRDs, market research etc.
General introduction to the particular product initiative.
If you have customers who have asked for the functionality covered, list them here with details, e.g. links to customer call notes, or link to PRD.
If you have any numbers, for example how many customers have asked for feature x.
How will this initiative be priced? Part of standard pricing plans? An extension, or add-on? A whole new business model?
Write town here in a few sentences and with a few numbers what you expect when launching the initiative. For example “We expect in the first 3 months after launch 25 customers will sign up for this feature” or “We expect revenue will increase by 2% in the first 6 months”. This is useful to check back later on initial assumptions.
How do you measure success and adoption for the product initiative? List concrete metrics to track here.